NOW ACCEPTING A LIMITED NUMBER OF Q3 2026 CLIENTS
Your Trade Business Shouldn't Feel This Hard.
You do good work. But behind the scenes, hiring is messy, systems are loose, profit is unclear, and too much still depends on you.
Upscale Ignition helps trade and home service owners find the real problems, fix them in the right order, and build a business that runs with less chaos and more control.
Over $20M
Business exit supported through financial and operational expertise.
SELECTED BUSINESSES AND TEAMS WE'VE SUPPORTED
WHAT WE BUILD TOGETHER
We Fix What's Actually Holding Growth Back.
01.
Strategy, Coaching & Accountability
Build a clear growth plan based on what the business needs most right now. Then create a rhythm that keeps progress moving.
“I know I need a plan, but I'm too busy putting out fires to make one.”Build My Growth Plan
02.
Finance, Cash Flow & Profitability
Understand where the money is going, which jobs are profitable, what is draining margin, and what needs to change.
“My accountant doesn't break it down for me. I just get a tax bill.”Fix My Cash Flow
03.
Operations Core
Tighten dispatch, job preparation, handoffs, standards, and closeout so the day runs with fewer avoidable fires.
“Every Monday feels like starting from scratch. Nothing sticks.”Streamline My Operations
04.
Customer Experience, Sales & Reputation
Turn good work into more sales, better reviews, and repeat customers. Fix the follow-up gaps between the estimate, the sale, and the next call.
“We get enquiries, but half of them go cold and I don't know why.”Convert More Leads
05.
Tech Stack & Systems
Improve your CRM, VoIP, reporting, automation, and AI deployment. Make the tools support the work instead of slowing it down.
“We're paying for four tools and none of them talk to each other.”Get My Software Sorted
06.
Inventory, Parts & Procurement
Stop losing money on parts nobody's tracking. Get a system for what's on the truck, when to reorder, and who's responsible.
“My techs are always making supply runs and jobs get delayed waiting on parts.”Get My Parts Under Control
07.
People Systems
Find better-fit hires, build a real onboarding process, and keep your best people instead of losing them to competitors.
“My best people keep leaving and I can't figure out why.”Build a Better Team
08.
Fleet & Vehicle Systems
Protect your trucks, cut downtime, and stop the surprise repair bills. GPS, dash cams, and driver policies done right.
“I have no idea what my drivers are actually doing out there.”Protect My Fleet
09.
Knowledge & Sellability
Get the business out of your head and into a system your team — and eventually a buyer — can actually run.
“If I got hit by a bus tomorrow, nobody could run this business but me.”Make My Business Sellable
Tired of business consultant masterminds? Join our shop talk saturdays for real help.
Connect with ambitious HVAC, electrical, plumbing, construction, and home service owners building stronger, more profitable companies.
Led by People Who Actually Do the Work
Sterling Brooks-Daly
Systems Architect, Operations Builder, AI Pragmatist
Andrew Green
Financial Operations, Exit Strategy, and Boots-on-the-Ground Business Performance
Over $20M
Business exit supported through financial and operational expertise.
CLEAR ANSWERS
Frequently Asked Questions
Who is this for?
Upscale Ignition works with trade and home service owners, including plumbers, electricians, HVAC companies, builders, remodelers, landscapers, and other field-service businesses.
Our clients usually do good work and have demand, but feel limited by weak systems, unclear financials, hiring problems, or too much dependence on the owner.
How long does it take to see results?
Most engagements begin with short-term priorities that can be addressed within the first 60 to 90 days.
The timing and scale of measurable results depend on the problem, available data, team participation, and implementation scope.
Do you replace our existing software?
Not automatically.
We audit what you already use first. We improve tools that support the business, connect gaps where practical, and only recommend replacing software when the evidence justifies the cost and disruption.
What does it cost?
Pricing depends on the problem, scope, and level of implementation required.
Book a free conversation and we will explain the available options without pushing you into something the business does not need.
Is this coaching or consulting?
Both, but not the motivational-poster version of coaching.
We combine financial and operational analysis, clear strategy, implementation support, and regular accountability.